Geneva Preshow: Rolls Royce Phantom 102EX with Full-Electric Drive

Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The 102EX, also known as the Phantom Experimental Electric (EE), will go on a world tour in 2011 offering Rolls Royce owners and enthusiasts in Europe, the Middle East, Asia and North America the opportunity to test drive the car and share their experiences, thoughts and concerns directly with the company.

According to Rolls Royce, these include the 102EX's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions, as well as to benchmark reliability and quality against customer expectations.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

Rolls Royce said it will reveal photos and full technical specifications for the 102EX at the Geneva Salon on March 1.

100 Rolls Royces Take to the Streets of London to Celebrate Centenary of 'Spirit of Ecstasy'

A selection of one hundred Rolls Royce cars from all eras and generations including examples of Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs, took to the streets of London on Sunday, February 6, to celebrate the centenary of the brand's famous hood mascot, the Spirit of Ecstasy. The hood ornament, also called "Flying Lady", was first fitted to Rolls-Royce models in 1911. It was designed by Charles Sykes and legend has it that the figurine was inspired by Eleanor Thornton, a co-worker of Sykes at the time.

“The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present,” said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös. “She is recognized the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. The centenary drive was a fitting tribute to such an important figure for our company.”

The Rolls Royce drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, making its way pass significant locations for the British brand including the birthplace of one of the founders of the automaker, Charles Rolls in Hill Street, Mayfair, the site of the studio where Charles Sykes is believed to have created the design of the Spirit of Ecstasy on Brompton Road and Berkeley Square, and the 21st century home of Rolls-Royce in London.

2 DOOR Rolls-Royce Phantom Coupe

2 DOOR Rolls-Royce Phantom Drophead Coupe

Cool Modded Rolls Royce

Check out this car, a cool 1 million dollar modded 1995 Rolls-Royce Silver Spirit MKIV recently spotted in London. The ultimate show off car!

It was customized by Indian firm DC Designs and is rumored to belong to the Sultan of Brunei's family. Check out the cool doors!

The worst thing about this car has to be the dodgy number plate! Please tell me CEXI means something in another language or counting system. Because as far as I know, it's a tacky misspelling of "SEXY" and makes you look like an idiot.